Heimtextil Blog der Messe Frankfurt

One glimpse at the Active Urban Heimtextil 2020 trend confirms the digital future is now. Design-driven city dwellers are confronting the challenges brought about in today’s fast-paced, shape-shifting, man-made environment by searching for utilitarian, adaptable solutions.

They value tech performance while making smart use of available and renewable resources. Some of the challenges faced are addressed by solutions designed with simplicity, affordability, and flexibility in mind. Functionality is prioritised, leading to a focus on technical textiles and performance-led design, while looking cool and working well remains key.

The result is robust, relatable and accessible interior design, with a functional material palette. Watch the trend video and be transported to Active Urban.

Laura Schönhardt

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