It is her home country and the product that attracts her so much comes from here: Svetlana Baranovs is the founder of Baltico and, with her label, she offers the finest linen from Latvia. This is where she grew up and where she has her roots, and her childhood memories are firmly connected to the country. Latvia is well-known for its fine linen, “the best in the world”, says Svetlana.
And so, the business woman, who lives in Italy these days, sources the materials for her products exclusively from her old homeland. She used them to manufacture bed sheets, duvet covers and pillow cases, throws, scarves, bags, dresses and shirts. The colours are as calm as in the natural world – gentle shades of grey, blue, ecru and sand. Svetlana wants to manufacture linen home textiles that can be handed down to our children and grandchildren.
She wants to process and present this high-quality product, so that it is affordable for all those who love linen as much as she does. “You won’t want to do without the special qualities of organic linens from Latvia once you’ve had the pleasure of using them”, as Svetlana enthuses. Linen regulates the body temperature: in summer, high-quality linen feels cool on the skin and absorbs excess perspiration. In winter, linen provides pleasant warmth.
“Linen fabrics create a perfect microclimate for the skin and are highly suitable for people who are asthmatic or allergic, and for children”, as Svetlana explains, adding that “linen is the oldest and healthiest textile in the world and the best choice for the whole family.” Nowadays, Baltico has its home in Perugia in the heart of Umbria. This is also where Svetlana has her shop and where you can become infected with her enthusiasm for this textile.
Those who don’t want to travel quite as far will also find Baltico at the upcoming Heimtextil fair in Hall 9.0, Stand F 45.