Bed linen: classic nuances

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Bed linen by Christian Fischbacher

While there are many product groups that nowadays evolve rapidly and create an unending stream of new opportunities, e.g., electronics and information technology, there are others that can more or less be seen as being at the end of their development potential: the bed, bed linen, duvets. Perhaps, in a hundred years or so, there will be innovations that we cannot imagine. Today, however, the bed and everything that goes with it is a highly developed product that offers maximum comfort. Is this a provocative statement in the context of a trade fair where new products are presented? It might well be. It all depends on the perspective. Which gives rise to the question: is this a bad thing?

I would say: no, absolutely not. After all, anyone who is not driven to reinvent the wheel has time to concentrate on essentials, i.e., on improving product quality; on sustainable manufacturing processes; on refining materials, some of which have been used for centuries; on design aspects; and on the individuality of products that can underscore the customer’s individuality. Today, it is the small details that distinguish a product, that make it stand out.

At Heimtextil, this can be seen in an interesting and cross-generational mélange. Long-established companies, such as Christian Fischbacher from St. Gallen, Switzerland, are represented together with start-ups in the ‘New & Next’ area, e.g., LaNui from Hamburg. The young designers working with Henrike Reinecke will present bed linen made of embroidered cotton – a concept that is deliberately not new. On the contrary, it has a nostalgic impact and relies on the combination of high-grade classic fabrics and modern, elegant design. And on understatement: the embroidered elements are unobtrusive and timeless.

The collections by Christian Fischbacher are also timeless and characterised by youthful lightness. Classic colours, such as turquoise, are complemented by stripes or floral ornamentation that, according to the manufacturer, are enjoying “a revival” – and why not? Although this is not new, it is good because it embraces new generations: “The CF Line by Christian Fischbacher has been developed for a new generation of customers for whom attractive products go hand-in-hand with a relaxed lifestyle – for a home in which life is lived to the full.” These products need to be used and experienced; they should feel good, and appeal to the senses and the emotions.

At the same time, new manufacturing techniques that impact on both visual and haptic aspects are very welcome. Digital printing, for example, is a fairly recent innovation in the textile sector and, although it doesn’t sound particularly spectacular at first, the finished product is significantly different to other types of print or woven fabrics. It is the joy of experimentation – playing with materials, colours, patterns and ideas – that ensure that designing textiles is not boring and will continue to be a source of inspiration.

Gerrit Wustmann
www.schlafkampagne.de

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