‘Design live’: new concept successful
Hall 4.2, the world’s largest platform for fabric design, presented the work of some 200 exhibitors in a re-worked environment under the new name of ‘Design live’ – including a number of new studios who are making their Heimtextil debuts. ‘Design live’ also offered a stage for newcomers and young designers. For the first time, Hewlett-Packard from Great Britain presented their new printing techniques.
“Coming to Heimtextil has been a tremendous first step in evaluating the market for digital printing and estimating visitor interest in our products. We brought along our latest graphic printing solutions, particularly those for wall coverings and presented them at Heimtextil in collaboration with top designer Karim Rashid,” reports David Sharpe, European Communications Manager at HP.