Heimtextil Blog der Messe Frankfurt
At home in Villa Kennedy

Warm colours on the walls and floors, stylish lamps and chandeliers, lavish use here and there of decorative cushions as splashes of colour, and as a feast for the eyes – a tranquil garden with a fountain in the inner courtyard and plenty of room for enjoyment: Villa Kennedy is an elegant five-star hotel in the heart of Frankfurt and a warm place to stay for discerning frequent travellers.
“When you enter the villa, you feel as if you are in a private residence. This special atmosphere is important to us all and it’s also one that our guests particularly love. When you’re in the rooms, it’s like living in a flat – not at all like being in a hotel”, says Yasmin Michel, PR & Marketing Manager at Villa Kennedy. She describes the style of the hotel as minimalist luxury, which is characterised first and foremost by the way it makes the guests feel cosy and comfortable. Arriving, feeling good, relaxing – being at home. “It doesn’t take a red carpet or gold taps to achieve this. In this respect, we are not a classical grand hotel”, says Yasmin Michel. In Villa Kennedy there are 163 rooms in all, including 36 suites. The smallest room measures 35 square metres and has the same colour scheme and individual furnishings as all the other rooms. Lovingly and carefully arranged cushions, throws and curtains not only create a harmonious colourway in the room, but also engender a deep-down sense of well-being. Guests like this style, and this is shown by the fact that they like to buy the decorative cushions and throws for their own homes.

Family matters
The person responsible for the home textiles design and the entire interior furnishing of Rocca Forte Hotels is Olga Polizzi, the group’s Design Director. She is Sir Rocco‘s sister and has been working with him since 1996 on creating the luxury hotel empire, in which she and her brother are the main shareholders. For the furnishing of Villa Kennedy, which celebrates its 10th year in Frankfurt this year, the group has also used the London designer Martin Brudnizki as consultant. An important aspect of the interior furnishing of Rocco Forte hotels is that each one has a design connection to the place where it is located. And so, there are typical Frankfurt touches here, even in the names of the cocktails or in the hotel restaurant’s signature dish. What’s important for Olga Polizzi is the clean surface quality of the fabrics and carpets. There are no large patterns or ornaments in her interior schemes. Instead of this, Polizzi sets store by atmospheric lighting concepts using decorative lamps, and she loves mirrors. She furnishes every hotel in the group individually, with a characteristic style that reflects its location – but at the same time her signature look always shines through. In the colour scheme, lamps, furniture and cushions: the Englishwoman’s style is unmistakeable.

And what about the president?
The elegant villa, which was built in 1901 for a Frankfurt banker, does indeed bear its name as a mark of respect for President John F Kennedy. He visited Frankfurt in 1963, he signed the city’s Golden Book and he drove along the street, which was formerly known as Forsthausstraße. After his death in the same year, the citizens of Frankfurt renamed this street ‘Kennedyallee’ in his honour. The building has belonged to the Rocco Forte group for 10 years now. Currently, John F. Kennedy can even be seen in the hotel again because the contemporary artist Axel Crieger has put on an exhibition of well-known American Greats here. For the second time now, striking black and white photo collages of Marilyn Monroe, Audrey Hepburn and JFK himself adorn the lobby and the public areas of the hotel. Crieger’s art works were so popular with the guests before, that the hotel management is putting them on show in Villa Kennedy for a second time, on the occasion of the hotel’s 10th birthday.

Rocco Forte hotels:
In addition to Villa Kennedy, the Rocco Forte portfolio currently includes Hotel Amigo in Brussels, Hotel Astoria in St Petersburg, The Balmoral in Edinburgh, Brown‘s Hotel in London, Hotel de Russie in Rome, Hotel Savoy in Florence, Hotel de Rome in Berlin, the Charles Hotel in Munich and the golf & spa hotel, Verdura Resort, in Sicily.

Kerstin Böhning

Kerstin Böhning

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