Heimtextil Blog

The question of trends for 2020 is not at all easy to answer. The age of fixed stylistic currents, determined in advance, is over. Mass taste no longer exists. It is all about diversity. It’s about diversity. This was demonstrated at last year’s Heimtextil not only by the impressive Trend Space but also by the rich and varied range of products offered by exhibitors of house and home textiles.

Magnificently staged with 1,000 exhibitor exhibits: The Trend Space in Hall 3.0 impressively demonstrated what the Heimtextil Trends 2020/21 mean in concrete terms – the giant dome for the Luxury Heritage theme, the half-pipe for Active Urban, the gigantic pouffe in a mix of materials representing Multi Local, the enfolding shelter of the tent for Pure Spiritual, the dynamic pole-dance scenario for Maximum Glam and the giant blow-up figure as a popular feature for all concerned. The display for the topic ‘Where I belong’ illustrated that identity is formed as a result of many experiences. And these, in turn, have something to do with the way one furnishes one’s environment and what one likes. It is all about inclusion, getting together, chatting. The single main aim: a sense of well-being. And it is about using textiles in interior designs to create a cosy, pleasant atmosphere. And that may well look different for each of us.

Individuality through flexibility
There has never been such variety on offer as there is today. Most collections are designed to be sufficiently adaptable to realise individual furnishing wishes. Lampshades can be covered in fabric of all sorts and kinds (Dannells), the colour of Wetcare products can be changed to create any and every desired effect (Pintail International), wallcoverings metamorphose into unique one-off designs for the walls (Feathr Oy, Welter Manufaktur für Wandunikate), the choice of prints and jacquards for upholstered furniture is growing (B&B Fabrics).

Brand mix for every taste at the exhibitor BEDDING HOUSE B.V.

An impressive variety of products was also shown for the bedroom, bathroom and dining table: as part of dining table decoration with variously patterned runners brought together on one long dining table (Sander); as a campaign theme (zoeppritz since 1828), as a mix of brands, designed to appeal to widely diverse tastes (BEDDING HOUSE B.V.). “Culture, country, state of mind are what determine colour development. The market craves serenity, pastel shades and whites. But, in our view, both are acceptable: active colours such as red and orange in the living room. Restful colours in the bedroom,” thinks Silvia Cunhar from Ricardo Milton.

The theme of versatility was to be seen on a small and large scale: The open interpretability of the collections, the mix of colours, fabrics, prints and embroideries open up a new way to more playful and opulent interior design (Sanderson – Caspian/Style Library), for example also as cultural mix with motives from India, Japan or Africa (S. Gramage Hogar).

Edda Simon

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