What would a home furnished in Scandinavian style be without the typical designs on cushions, wallpapers and curtains? Organic shapes, plants, animals, childlike motifs and strong geometric patterns are typically ‘Nordic’. At Heimtextil, young design studios will show that Scandinavian design has not stood still, but is constantly being developed and adapted to our modern requirements – without betraying its roots in the originally Nordic elements.
Helene Ekblom Design & Studio Gul are two Swedish design studios who will be exhibiting together at Heimtextil. “We need to bring our work together when preparing for Heimtextil, so we’re taking a look at our latest artwork and looking for a central theme in terms of technique and colour. This approach is very inspiring and confirms our belief that we tick in a similar way when it comes to motifs and trends. We are investing a lot of time in making our joint exhibition interesting, inspiring and varied”, is how Johanna Skanmyr from Studio Gul describes the creative process of collaboration with Helene Ekblom.
Trade visitors can look forward to colours and patterns that the two designers find fresh, on-trend and commercial, on stand A59/61 in Hall 3.0, which incorporate their personal style and always follow their own intuition.
Studio Orbit’s designs from Denmark are used in curtains, bed linen, wallpapers, wrapping paper, rugs and framed artwork. Visitors to the fair will recognise their stand, B76 in Hall 3.0, from a long way off – the walls will be adorned with large floral and graphic artworks. They will be able to look through all the designs on the tables: primarily new creations, including handpainted, photographic, floral and graphic themes.
On stand B27 in Hall 3.0 as well, designer Bitte Stenström will be showcasing a varied selection of sophisticated and colourful designs for both textile and wallpaper. She studied at Konstfack University of Arts, Craft and Design in Stockholm and is known for her contemporary Scandinavian designs. Bitte Stenström finds inspiration in the countryside and likes to use animals and plants as motifs.