Frohstoff: animals for kitchen & table
Rabbits, fish, dragonflies, butterflies, foxes and deer roam freely across the cotton and linen accessories for the kitchen and dining room: Frohstoff, the Hamburg-based screen-printing and textile manufacturing company, began a trend with animal and nature motifs over ten years ago. Nevertheless, the animals do not always look exactly natural. In many cases, they come in bright neon colours, which make a striking contrast – a contrast that the company also uses to distinguish its brand from the competition.Additionally, the use of neon colours makes the animal motifs less ‘sweet’. Most of the models, many of them photo-realistic, are drawn by hand and then optimised digitally. Frohstoff only uses screen printing for its cotton and linen products.
The people behind these gems for the kitchen and table are Meike Marie Buchholz, a graduate textile designer, and Jörg Vogt, a tailor. The Frohstoff range includes towels, runners, placemats, napkins, gift-wrapping paper and, a real eye-catcher, bottle covers. The motifs are applied to the fabric by hand using solvent-free and biodegradable dyes – all made in Hamburg. Sales in Germany and Europe are via retailers, specialist stores, galleries, museums and the internet. Additionally, Frohstoff runs an outlet store in a former colonial-goods shop in Hamburg
At Heimtextil, all Frohstoff products can be seen in Hall 11.0, Stand A 18.