Great launch for bed linen
As one of the many fashion labels, the Spanish fashion brand Desigual saw new sales opportunities in the context of home textiles and came to present themselves and their products to the Heimtextil public in Hall 11.0 for the first time – with considerable success: “I have never seen such a crush of customers: we were talking to people non-stop. After just three days we had counted more than 2,000 customer contacts, including with many decision makers, who had concrete purchasing intentions. It has been a very successful trade fair for us; there is no doubt that we shall take part again,” revealed Mehmet Kardesler from Desigual Sales Division, Germany.
Ricardo Lemos, too, Member of the Board of Directors of António de Almeida & Filhos, which belongs to the important Grupo More Textile from Portugal, was in an extremely positive mood and emphasised the great importance of Heimtextil: “It has been outstandingly well received. True, we didn’t have more visitors at the stand, but the really important people, the decision makers, were there. That makes the show a more professional affair and we don’t waste time with inconsequential discussions. There was great interest from the USA in particular: representatives from the big chain stores were all there. As far as we are concerned, Heimtextil is the major trade fair, and we invest most in it. It gives us a platform on which to introduce our new products.”