In 2013, Gütermann, the sewing thread manufacturer from the Black Forest, will be presenting its products at Heimtextil for the first time. Whether it uses yarn, thread or twine, sewing is the world’s oldest method for connecting materials. This is the tradition in which, ever since 1864, Gütermann has produced the threads that hold. The range is directed towards both the end customer and industry. Here Gütermann supplies sewing threads for every conceivable application such as clothing, shoes, leather, furniture and, of course, home textiles. The threads find their way via technical textiles into the automobile industry where they keep airbags together or the upholstery inside the vehicles. But the aviation and aerospace industries also need threads. The sewing thread from the House of Gütermann is mainly made of polyester.
One of the company’s major unique features is that its yarns are manufactured from start to finish in Germany. It covers every stage of the process from spinning via twisting to dyeing, winding and packing: all of it is “Made in Germany”, a fact of which the people at company headquarters in Gutach in Breisgau are justifiably proud. Further company locations can be found in India, Mexico and Spain. Gütermann is one of the world’s largest sewing thread manufacturers and delivers its products to more than 80 countries throughout the world. We talked to Gütermann’s Petra Grathwohl, Global Marketing Director Industry, about the stalwart Black Forest character, what she expects of Heimtextil and why “Made in Germany” is an important sales argument.
It is the first time that Gütermann will be exhibiting at Heimtextil 2013. What prompted the company to take this step?
The world economic crisis in the last few years has meant that there is a trend towards “cocooning“: People want their own home to be cosy and comfortable. Curtains, carpets, furniture, accessories – these things have all acquired a new status, and demand has grown. Yes, and ultimately all these products also have to be sewn together. So we have seen a greater need on the part of industry. Thanks to our production location in Germany, our yarns and threads are at the POS quicker than those from China or other countries overseas. This is a major advantage, which we should like to communicate along with our great material skills. When I attended Heimtextil in January 2012 and observed the number of visitors, my mind was made up: Gütermann will be able to demonstrate its competence to great effect at this fair. At any rate, the potential is there on the part of the visitors or other exhibitors, and the trade fair concept convinced us. Heimtextil 2013 is certainly the right place for us.”
Sounds as if fibres were holding the world together. Does this means that there are many different applications for yarn, twine and thread?
As I said, in the field of industrial applications for yarns there are actually no limits. With our Industry und Techtex Division we can already cover most of the areas where threads are used. What we don’t have in our portfolio we can develop together with our customers. They specify the application and we create the sewing thread for it. The Research and Development department – we call it Innovation here – has its own member of the management board in the company. This makes it clear just how much importance Gütermann attaches to the further development and individualisation of its products. We grow to meet the technical challenges posed by our customers.
What will Gütermann be presenting at Heimtextil 2013?
We shall be coming with a well coordinated assortment for curtains, carpeting and sunshades. What is new to our range is a PTFE thread, but I don’t want to give anything more away about that at the moment. For us it is important to service the home textiles segment optimally with our yarns and threads. One important focus will be threads for sunshades and awnings. Our aim is to find solutions to the customers’ requirements together with them. We want our customers to be successful themselves with our products. This is probably the Black Forest mentality: growth along with the customer, planned in the long term, healthy and sustainable. That is something we can do really well. I’m not keen on the idea of acquiring an order that I will no longer have in three weeks’ time. We want to work together with our customer in the long term. This tradition of a “long relationship” is also reflected in the staff at Gütermann: it is not uncommon to have people belonging to the company for more than 30 years. You see, the people of the Black Forest are good people and true – and they make good yarns!