Heimtextil Blog der Messe Frankfurt

Place to be: Heimtextil 2012

“The sector relies on Heimtextil as the world’s leading marketing and ordering venue and we are looking forward to an event distinguished by numerous top exhibitors”, says Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt. From 11 to 14 January 2012, trade visitors will be able to see a broad spectrum of textile products, trends and innovations in 19 exhibition halls. Additionally, the trade fair is coupled with an attractive complementary programme, as well as a wide range of services for both visitors and exhibitors. The focus of attention will be on contract business, sustainability and the Heimtextil Trends.With its multi-faceted presentation of bedroom, bathroom and table textiles, as well as fabrics for windows, upholstery, floors, walls and sun-protection, Heimtextil 2012 covers the complete portfolio for textile interior design, as well as the contract business, i.e., fabrics for commercial buildings. Home textiles (‘window’, ‘upholstery’, ‘floor’, ‘wall’ and ‘sun’) are to be seen in Halls 3 to 6. Household textiles (‘bath’, ‘bed’ and ‘table’) are located in Halls 8 to 11.

Renowned returnees and new exhibitors

After an absence, numerous companies from the home-textiles sector have now decided to exhibit at the fair again. Among the returnees from Germany are Nya Nordiska, SAHCO, Sonnhaus and Vorwerk. Companies from other nations taking part again include Byron & Byron (Great Britain), Chivasso (The Netherlands), Elitis (France), Engelbert E. Stieger (Switzerland), Fabrics Castello del Barro (Italy), Hijos de Antonio Ferre (Spain), Nelen & Delbeke (Belgium), Penelope (Turkey), Ter Molst (Belgium), Vamvax/Guy Laroche (Greece) and Yebane (Spain). The organisers are also pleased to announce the return of several companies from the household-textiles segment, e.g., Billerbeck Betten-Union (Germany), Grund (Czech Republic), Luzmonte 2 (Portugal), Marzotto and Zambaiti Concept (both from Italy). Refreshing new ideas for the bathroom, bedroom and table will be contributed by a number of younger companies, including Peppa Grace and Robespierre Europe (Germany) and La Maison Blanc (Morocco ), who will occupy a new platform called ‘new@more’ in the premium segment.

Fashion labels present home collections

Fashion labels will show their home collections in Hall 11.0. For example, Olivier Desforges (France) will present the Hugo Boss brand while Erbelle Spirit (Germany) will show not only Escada but also, for the first time, the Mexx brand. For the first time, Sarar (Turkey) will exhibit home textiles in Frankfurt.

Another first is the cooperation between Messe Frankfurt and the Frankfurt School for Apparel and Fashion. Working together with Heimtextil exhibitors, the students will create interesting models that demonstrate the wide range of applications for different home textiles. The results will be shown in a special presentation in Hall 11.0.

Successful hall concept remains unchanged

At Heimtextil 2011, the organisers optimised the hall structure of the home-textile segment. “The new concept was very well received by both exhibitors and visitors”, says Heimtextil Director Ulrike Wechsung. “For example, the ‘wall’ product group was moved to Hall 3.1. It has grown enormously and, in the new hall, was flanked by the highly attractive ‘editeur’ segment – with the result that the number of visitors increased noticeably.” At the coming Heimtextil, the organisers will only make minor changes to the structure of the fair. Thus, the ‘home engineering’ product group moves from Hall 4.2 to the eastern part of Hall 5.1.

Kerstin Böhning

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