Heimtextil begins preparations for 2018
International designers target trend developments
Combined design expertise comes to Frankfurt: seven international trend agencies met last week for the Heimtextil Trendtable meeting at Messe Frankfurt’s exhibition grounds. They collated results from market research with the latest global design developments.
These statements form the basis for the Heimtextil Trendbook which is presented by the trade fair organisers in late summer. With this annual meeting of design experts, Heimtextil has officially started its preparations for the upcoming trade fair in January 2018.
Trend researchers from Denmark, Germany, France, the United Kingdom, Japan, the Netherlands and the USA discussed current trends in interior design, architecture, fashion and art during the two-day workshop. ‘Given that participants come from different continents, the Trendtable team at Heimtextil is able to draw from a comprehensive pool of inspiration and gain exciting perspectives on the interior design of tomorrow’, reports Olaf Schmidt, Vice-President Textiles & Textile Technologies at Messe Frankfurt. Ten months before the next Heimtextil, the designers have made it their aim to analyse developments in materials and textures, colours and patterns from all four corners of the world and determine the stylistic design themes. At the end of the process, a mutual, globally applicable trend prognosis for the coming 18 months will be agreed upon and presented in the Heimtextil Trendbook and also the “Theme Park” during Heimtextil itself.
For Heimtextil 2018, the British design studio FranklinTill will take on the leading role in implementing the book and the “Theme Park”. With its headquarters in London, the studio comprises trend researchers, designers and stylists as well as a broad-ranging international network of creatives and visionaries with whom the trend experts and agency founders Kate Franklin and Caroline Till collaborate. Trend researcher Titia Dane will also work on Heimtextil trends in addition to the two agency founders.
New influences from Scandinavia
With the trend studio SPOTT Trends & Business from the Danish city of Herning, Heimtextil Trendtable has acquired new design impetus from Scandinavia. Anja Bisgaard Gaede, founder of SPOTT, creates trend and colour predictions together with her team and gives customers an insight into the consumer behaviour of the future. In addition to her work as a consultant, she is also a book author and gives presentations. This means that a team from Denmark will be involved in the development of Heimtextil trends for the first time.
Preview: trend presentation in September
The results of the Trendtable and Heimtextil Trendbook 2018/19 will be presented to the public in advance of the trade fair as part of the “Theme Park” Preview in Frankfurt am Main in September. Exhibitors at Heimtextil will be sent the Trendbook in advance to assist in their product design and collections.