At today’s Trend Preview, Anne Marie Commandeur from Stijlinstituut Amsterdam gave the motto for the new trend season 20/21: “WHERE I BELONG”. The presentation took place at the Textile Museum’s Textile Lab in Tilburg, the Netherlands and was streamed worldwide.
This season, Stijlinstituut Amsterdam is responsible for the Trend Book content and Trend Space implementation at the upcoming international trade fair for home and contract textiles. Alongside Stijlinstituut Amsterdam, London-based studio FranklinTill and Danish agency SPOTT Trends & Business contributed to the 20/21 global forecast for perspective-related interior design. Together with the Heimtextil management team, these Trend Council participants gave insights into future styles during a workshop and presented the Heimtextil Trend Book.
At the annual international Trend Council workshop, identity was an ever-present topic: part of a broader discussion on gender and cultural diversity, on tolerance and curiosity. Today, the self-identification process seems more complex than ever. Identities are now formed through experiences that take place simultaneously, on different levels. Locally, nationally, globally, both online and offline. Identity therefore can consist of many different layers. In fact, individuals can all have multi-layered identities.
Making Room for the Multifaceted Self
Reflecting on this year’s Heimtextil trend “WHERE I BELONG” shows one size does not fit all. To unravel and reveal the layers of our identities in an informative and inspiring way, Stijlinstituut Amsterdam invited four design studios and two photographers to capture the core of each theme. Each creative was assigned a theme matching their philosophy, practice and methodology, enabling them to bring a personal and authentic aspect to the stories.
Establishing five worlds as spaces to experience, made for with and of exhibitors’ products, the Trend Space will also realise 2D visualisations from the book as 3D spaces. Conceptual installations will actively engage visitors and motivate them to share their experiences by creating dynamic settings all about performance and interaction. Settings can be bizarre, beautiful, and at times bewildering: it’s now up to the visitors to define where they and their target customers belong.
Future Materials Library
A highlight of the Heimtextil Trend Space 2020 will be the Future Materials Library curated by FranklinTill, presenting emerging sustainable material innovation to the interior textile industry. Focused on material composition and manufacturing innovation, the library exhibits will provide invaluable insight and inspiration for visitors and exhibitors alike, complementing the curated showcase of aesthetic design and colour trends. Each showcased sample will feature on-point information about each material’s raw origins, manufacturing process and potential afterlife.
Heimtextil and the international trend team created a Material Manifesto outlining how to manage resources used during the event and avoid using new materials that can end up as waste when the exhibition closes. Through intelligent material choice, Stijlinstituut Amsterdam will reduce material impact to create an immersive forum with a minimal footprint.
Find out more about the Heimtextil Trends and Trend Book: www.heimtextil-trends.com
Headerphoto from left to right: Anja Bisgaard Gaede (SPOTT), Olaf Schmidt (Vice President Textiles & Textile Technologies Messe Frankfurt), Anne Marie Commandeur (Stijlinstitut Amsterdam), Kate Franklin (FranklinTill), Thimo Schwenzfeier (Director Marketing Communications).