Heimtextil Theme Park – Trends 2015/2016
This year, a whole village has been built for the Heimtextil Theme Park, the creative heart of the fair, which covers an area of 2,000 square metres in Hall 4.0. For visitors and exhibitors, the Theme Park opens up a world of inspiration and reflection, of micro and macro trends, of technology and feelings. Opulently and intelligently, the exhibits from numerous exhibitors (a total of 2,759 this year!) have been integrated into a context and brought to life. ‘Experience’ is the title of this year’s trend show, which aims to give visitors the opportunity to experience fabrics, techniques, visual and acoustic animation, etc.It also gives young designers the chance to show their work ‘live’. But that’s not all. Visitors can also make a contribution, e.g., in a latex laboratory where they can apply spots of liquid latex to a background material, each in their own individual way. This installation is a mobile work of art by Bart Hess and his team. Another artist from the Netherlands is Dienke Dekker who has brought with her a weaving loom, at which she works in her ‘house’ during the fair. An enchanting surprise awaits visitors to the ‘Porcelain cupboard’ by Jelle Mastenbroek. Called ‘Splendour Lendour’, the installation provides a little music and a reminder that profitability need not always been the first priority.
Anne Marie Commandeur is the curator of the Theme Park and, together with her agency, stijlinstitut Amsterdam, responsible for organising the exhibition. She emphasises that, in addition to enabling visitors to experience different aspects, the aim of the Theme Park is to draw attention to mixtures, e.g., ‘culture clash’, ‘mix & mash’, etc., and the fact that we are not consumers but humans. “Flowers are important even if they have been printed digitally”, says Anne Marie Commandeur and points out that old values must also be preserved when it comes to handicrafts – at the same time as leaving openings for new technologies. And that it is not only important to discover new things but also to discover ways of reusing used products, in this case textiles. The Theme Park has its own website (heimtextil-theme-park.com) and is illustrated in a special catalogue together with the trends for 2015/2016.
The future looks bright say the trend experts!
The Theme Park is located in Hall 4.0 and is unmistakable.