Hotel IT – Digital Trends in the Hotel World


Heimtextil focuses ‘Hotel IT – Digital Trends in the Hotel World’ at the lecture square.

During Heimtextil, the ‘Lecture Square’ information forum in Galleria 1 will present an extensive programme of talks. On 8 and 10 January 2014, the ‘Webchance Academy’, the lecture forum for successful advertising and sales on the internet, will offer insights into the opportunities presented by the online business and marketing. Web experts and retailers will give valuable tips on starting up in the internet business – in all cases, from 12.00 to 17.00 hrs. In cooperation with the German Hotel Association (IHA), Heimtextil will spotlight developments in the hotel business on 9 January 2014.

Under the title ‘Hotel IT – Digital Trends in the Hotel World’, experts from renowned technology suppliers will provide an overview of the current state-of-the-art and discuss opportunities and potential applications, beginning on 9 January 2014 at 09.30. “The aim of the event is to help people, especially colleagues from the individual-hotel segment, to make their everyday professional life easier and more efficient”, says IHA Chairman Fritz G. Dreesen.

The subjects on the agenda of the Hotel IT Conference range from online direct sales, via big data and media trends, to IT security risks and practical, secure solutions. Rounding off the event will be a ‘live hacking’ organised in cooperation with the ‘IT Security in the Hotel Trade’ project of the German Ministry of Economics and Technology (Bundesministerium für Wirtschaft und Technologie – BMWi). Experts from if(is) – Institute for Internet Security – will spotlight potential security risks that occur in everyday hotel life, demonstrate how quickly and easily booking data can be manipulated in online systems and offer tips for simple but effective protective measures.

More information about the programme of ‘Lecture Square’.

Stefan Jakob

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