How do we like to sleep?

2014_Heimtextil

New products around the theme of “healthy sleep” provides the Heimtextil in the hall 8.

The pace of everyday life is increasing and the social climate is becoming rougher and rougher. Hardly a day passes without the media reporting on the rat race, the gap between rich and poor or the growing number of burn-out cases. Against this background, it is hardly surprising that the home – the place where we go to get away from it all – is becoming more important. Concepts such as work-life balance are gaining in significance, as is the question of how equilibrium and tranquillity can be achieved as a contrast programme to the hustle and bustle of modern life.

In this connection, sleep plays a vital role. Its greatest opponent is stress. Avoiding stress and regarding the bedroom as a refuge, where the troubles of everyday life have no place, is also a way of becoming more self-aware – and aware of the things with which we surround ourselves. As consumers, we have become more critical of consumption because we do not want to see ourselves reduced to this term – we want the freedom to be human. Consumption for consumption’s sake is not very helpful. Hence, the trend is back towards long-lived, sustainable consumption.

This attitude need not be a conservative one. On the contrary: consumption can be oriented towards innovative and new ideas, to bring a breath of fresh air into the home. Important are sensuality and individuality – what each of us likes personally; what, on the one hand, moves and inspires us at the same time as, on the other hand, allows us to relax and get away from it all. In the bedroom, the focus is not only on the bed but also on home textiles, e.g., the fabrics for pillows, blankets, mattresses and curtains. How they look and their texture are crucial for how we feel. From light colours with extravagant patterns and classic floral arrangements to subdued, restrained matching shades, there has always been a great variety. Year for year, designers have added new nuances to this polyphony. And the same applies to the materials used with a host of new weaves, new processing methods and new printing techniques being tried.

The Trends Team headed by Anne Marie Commandeur of Stijlinstituut Amsterdam hat has compiled a programme for the coming Heimtextil 2015, which takes up all textile themes, brings them together and shows them in a new light. The ideas being developed by young people today can be tomorrow’s trends. Thus, the focus is not only on insights but also on perspectives and, in particular, on ideas. Everyone can ask themselves: how do I want to sleep, how can I relax?

Gerrit Wustmann
www.schlafkampagne.de

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