These descriptions decorate the rooms and suites of the W London Hotel in Leicester Square. Let’s take a closer look and see if the hotel in the throbbing international metropolis can live up to its promises.
There is scarcely another international city which has so many famous streets and squares as London: Oxford Street, Piccadilly Circus, Covent Garden, Tower Bridge, Big Ben, Westminster Abbey… And now a hotel is also part of the new attractions: the W London Hotel Leicester Square, one of the newest outlets of Hotels & Resorts.
Das W London is hip. Das W London is trendy.
The “W” brand stands for contemporary design, related to its location. Every hotel reflects the city in which it stands. The glass façade of the hotel sparkles from afar in bright neon light. In the lobby dozens of little disco globes hang from the ceiling. “This area creates a transition from the over-busy life of London to the W Lounge”, explains Sofie Ruytenberg, an interior designer at Concrete, the Dutch design consultants.
Likewise in the lobby stands a set of outsize shelves, whose cross members suggest the outline of the Union Jack. Groups of seats are enclosed by room partitions of black leather which, despite the open design, provide a private ambience. Cushions, chairs and stools combine traditional textiles with modern patterns. In the adjoining bar the main attraction is a patriarchal example of traditional English furniture: a black, 37 meter long Chesterfield sofa. On it lie numerous cushions, whose colours run from gold to silver.
In the guest rooms and suites Ruytenberg has worked with various interior-design components. In all sleeping areas the floors are covered with luxurious, deep-pile carpets. In the standard rooms they are brown, but in the suites they are silver-coloured. Curtains are an integral part of the furnishings. Depending on the room category, they change colour and position, sometimes hanging from walls, sometimes from windows. Sofas come in standard grey, otherwise red. Only in the E-Wow Suite does the guest have a large, round, brown, leather Chesterfield of his or her own.
“In the last resort, the guest is getting an opportunity to view the city from the inside. We want to show what the real London, and the real Londoner, consists of”, says Ruytenberg.