Lameirinho: fingers on the pulse
Integrity, quality and excellence are the cornerstones of Lameirinho‘s company philosophy. Since 1948, this Portuguese family company has been producing fine home textiles for particularly discerning customers – bed linen, as well as textiles for the bathroom and dining table. Here, tradition meets state-of-the-art technology and decades of experience are gloriously evident in modern design concepts. Ecological aspects also play a vital role for Lameirinho. All their organic cotton articles are ‘GOTS’-certified (Global Organic Textile Standard) and are completely free of chemical substances. The company moves with the times and we were able to see this for ourselves during a company visit to Guimaraes.
Anyone who walks across the company’s 200,000 square metre site in Guimaraes, will quickly discover what enormous energy and power lies behind the great name of Lameirinho: 680 employees work at the firm’s headquarters in northern Portugal and at their second site in Barcelona. 150 looms alone are in operation here, achieving an output of 25 kilometres a day. “We cover the entire vertical production process – from the weaving to the shipping of the products. Our production capacity runs to approximately 35,000 home textiles a day. Altogether, some 12.5 million articles leave our factory in a year,” reports Paulo Coelho Lima, who is the third generation of the family to run the company, which has, at the end of the day, an annual turnover of 53 million euros.
It is in the printing plant that we come across the latest generation of machines. Here, Lameirinho has opted for, amongst other things, printing machines from Reggiani. They can print cloth up to 3.20 metres wide – with qualities that are both appealing and environmentally friendly. This enables Lameirinho to bring creative patterns and strong colours to the fabric. And consumers’ wishes can be implemented more quickly and more individually.
Identifying those customer wishes and developing creative design concepts based upon them is the task of Lameirinho’s design department. The creative heart of the company consists of eight members of staff. “We focus on what expectations our customers have of the new collection and fulfil them – and even exceed them wherever possible,” says Marketing Manager Tania Lima. Lameirinho’s customers include Amazon, Debenhams, Frette, Garnet Hill, Habitat, John Lewis, LL Bean, Macy’s, Nordstrom und White Company. “The Heimtextil Trend Book is of huge help to our design team in researching the new trends. It is an important source of inspiration and guidance for us.”
To be in a position to present new products at Heimtextil at the start of the season, the designers work on the design concepts a good six months in advance. This gives rise to 12 to 15 new collections, which are presented to customers in showrooms. Following their feedback, a selection of those collections goes into production and finally finds its way to Frankfurt for the start of the season at Heimtextil.
Lameirinho is exhibiting at Heimtextil in Hall 11.0, at Stand B31.