Heimtextil Blog der Messe Frankfurt
Edward Li with own brand

When a design is good, it moves us. We sense it and feel happy. That’s exactly how it is with Edward Li, one of the best-known textile designers in Australia and beyond. With an equally large measure of modesty and amicability, Edward describes his desire to make people happy with oversized floral designs and little beetles. The Australian designer is exhibiting his current collection right now at Heimtextil at stand A 45 in hall 11.0.

His hand-painted watercolours shower visitors with their gorgeous colours in marvellous, lavish creations of outstanding quality. Edward Li personally produces all the designs by hand. His penmanship is full of attentiveness, character and vision. Edward is one of the world’s leading textile designers and has been working in fashion for over 20 years. ‘I look at the catwalks very closely, but I do not follow them,’ says Edward. In his work, he feels his heart and soul, but definitely not the trend. When a trend emerges, it is already too late for any sophisticated designer anyway.

Edward Li goes one step further. He sets his own tempo and likes to use classic British, Italian or French motifs. Digital printing is the best way to transfer the designs onto bed linen, as Li works with over 200 colours for a single pattern. Some of the covers, throws and cushion covers are elaborately embroidered or given luxurious finishes with stitching, decorative seams or beautiful golden thread. Luxotic brings together luxury and the exotic – and this stands to reason. The label’s designs have depth. They combine touches of the Far East with the vibrant life of the West – Australia’s freshness and exuberant zest for life are reflected in Edward Li’s flowers and leaves. Butterflies, birds and colourful beetles bring movement to the images and these prints invite you to dwell a while. Simply stop and enjoy the moment of happiness.

If you don’t manage to catch Edward Li and Luxotic at stand A 45 in hall 11.0 at Heimtextil, you can see the designer’s full range in the Luxotic showroom in Sydney’s Paddington and maybe even meet the man himself.

 

Kerstin Böhning

Kerstin Böhning

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