MyZeil: an unparalleled shopping experience on 77,000 square metres
“Let’s simply call it ‘Fluxus’”, says Massimiliano Fuksas, who created this word to describe his project, a shopping centre with 77,000 square metres of floor space, which has just been opened in one of Germany’s best known and busiest shopping streets, the ‘Zeil’ in Frankfurt.
An oversized funnel of steel and glass
The official name of this shopping and leisure temple is ‘MyZeil’. However, when we take a closer look at the building and the assortment of goods on show, it soon becomes evident what the Italian architect wanted to say.
Let’s start with the facade: 135 tonnes of steelwork and 800 diamond-shaped glass elements cover an area of around 8,500 square metres.
And then there is the futuristic roof that, with around 13,000 square metres, takes up an area the size of two football pitches and covers the whole complex of buildings. It is shaped rather like a canyon that penetrates the building like a funnel.
Inside, eight lifts and 24 escalators link the eight floors. One of the escalators is the ‘expressway’. With an overall length of 47 metres, it is one of the longest indoor, self-supporting escalators in Europe and has a theoretical capacity of 9,000 people per hour.
Frankfurt’s skyline – now with an eye catcher more
After 120 seconds and a height difference of 21 metres, visitors arrive from the shopping street on the ground floor to the ‘Gastro Boulevard’ on the fourth floor where they can enjoy a range of culinary delights and a splendid view of Frankfurt’s skyline.
The other floors are distinguished by a variety of themed shopping worlds that, according to Steffen Höhn, Director Retail and Marketing of property developers Bouwfonds MAB Development GmbH, can be summed up as, “Fashion, lifestyle, foodservice, fitness & fun, exclusiveness and an unparalleled shopping experience.”
One of the reasons for the latter characteristic is, perhaps, because parents can leave their children at a supervised indoor playground covering 1,350 square metres while they stroll around the shops.
However, whether visitors are looking for something to eat, food or fashions, Höhn promises that they will find top national and international brands that were previously unavailable either at the ‘Zeil’ or in Frankfurt.
At present, Frankfurt’s city centre is still graced by a building site because ‘MyZeil’ is only part of the new ‘PalaisQuartier’, which will include an office and a hotel tower, as well as the Thurn-und-Taxis Palace, which was destroyed during the Second World War.
Photos 1, 2 and 3 © MAB Development Deutschland GmbH