Möve: Where does their inspiration come from?
Behind the scenes at the German producer of bath textiles
Some of us look to nature when trying to find inspiration, whilst others take their ideas from literature and film. How about the designers at Möve, though, who transform amazing ideas and visions into extraordinary creations and collections over and over again?
Möve’s products are typified by their creative and progressive use of a traditional material: towelling. With its ever new and unexpectedly fresh colours, patterns and prints, the German brand shows us how bathroom textiles and towels can be approached with imagination and a sophisticated level of design. When experience, tradition and years of know-how meet creativity and a clear sense of style, superb bathroom textiles and attractive accessories are born, that will delight their owners for many years. For 2016, Möve is focusing on classical Palladian-style architectural motifs (the ‘Architecture’ collection, see link: ARCHITECTURE-Kollektion), graphic woven designs in the style of Viennese coffee house chairs (which were the inspiration for the ‘Vienna Mesh’ series, see link: VIENNA MESH-Serie), magnificent jewel colours that look like agate and precious stones (which are reappearing in the ‘Jewel’ line, see link: JEWEL-Linie), as well as precious tapestry patterns and expressive ikat designs (from the ‘Tapestry’ and ‘Ikat’ collections, see links: TAPESTRY-Kollektion and IKAT-Kollektion).
Möve’s design process
Möve introduces a whole range of new collections in its product catalogue every year, and its design team is already in the middle of planning the new collections for 2017. For this process, Michael Ungerer, Möve’s Creative Director, takes his inspiration again and again from books, architecture, photography and art: “People sometimes ask me: where do you get your ideas from? As if you could find your inspiration in some museum and design the next collection accordingly. That’s not how it works. You can’t actively look for inspiration; you have to wait till it finds you. I look at a lot of things. Film, literature, painting, sculpture and art are what interest me in general.”
Ungerer considers the biggest challenges in a designer’s daily life to be: improving things to their full potential, the constant desire to create something new, continually developing, and finding new innovations and technologies. “The aim is perfection, but I also like imperfections. At the moment we’re working on an innovative product, the ‘cosmetotextile’, which combines several different functions: a gentle exfoliating and massaging effect which stimulates circulation and lymph flow, in combination with an active cosmetic care ingredient.