Tobias Lutz, Founder & Managing Director Architonic

„Digital tools put the spotlight on room textiles”

Interview with Tobias Lutz from Architonic

Tobias Lutz is Founder and Managing Director of Architonic, an international online community for architects, designers, home-owners and design enthusiasts. We asked him to tell us of his experiences and impressions at Heimtextil 2016 and the Theme Park.


In January, Heimtextil marked the beginning of the trade-fair season for the home and furnishing sector. You were there. What products or trends stick particularly in your mind?

“I have rarely seen such an elaborate, high-grade trend installation at a fair. It was thrilling to see and experience the inspiring three-dimensional trend presentations. Setting the Theme Park in an empty hall was a genuine statement from the point of view of the architecture and design scene. In the exhibition halls, the subject of digitalisation was omnipresent – from the production side where digital printing is increasingly being used to dress high-grade wall coverings and interior textiles, to the materials plane itself where it is now possible to see some real innovations. In particular, however, it is the intelligent and interactive textiles that react to people and their surroundings that stick in my mind.”

How important do you think home textiles are for architecture? What developments did you notice?

“It is no secret that textiles are no longer so important for the many architects who embrace the idea of stylistic reduction and perceived textiles as part of the Baroque architectural opulence. Today, we are seeing more and more new interpretations of textile surfaces in modern architecture. Not least because textiles are becoming increasingly multi-functional and being used for important aspects such as acoustics, flexible room divisions and digital Information.

In distinction to other segments, purchasing home textiles always used to be bound up with a physical point of sale and, therefore, not really the focus of attention, which is increasingly on digital channels. New digital tools developed specifically for the textile sector will do away with this deficit and put the spotlight back on room textiles. On the consumer side, there is a growing awareness of brands, products and quality in the textile sector.”

The motto of this year’s Theme Park was ‘Well-Being 4.0’. Where do you think this combination of networking and the desire for personal well-being will take us?

“Because we are so interlinked and spend a large part of our time in a digital world, we have a general wish for greater sensuality and a feeling of well-being. Therefore, we are moving away from naked concrete walls to textile surfaces. As a reaction to the ‘homing’ trend, commercial premises, such as restaurants, are becoming more home-like and, accordingly, more sensuous in appearance because they are in direct competition with the home when it comes to satisfying the desire for well-being. In this case, digital networks make it easier to access individual solutions.”

More Information on Architonic at


Edda Simon


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