Heimtextil Blog der Messe Frankfurt

Whether you’re a brand, manufacturer or consumer, the evidence is clear. The textile industry’s environmental impact can no longer be ignored. At Heimtextil, this knowledge informs our Material Manifesto, which in turn informs our goal to create an immersive forum with a minimal footprint in 2020.

For some brands today, the decision to reduce, remake or recycle is not only a consideration during manufacturing but central to the brand’s ethos. Also known as circularity, the circular economy describes an economic system built on continual resource usage and waste elimination. For brands willing to invest, the circular economy can equal big business. The WGSN Future Consumer 2021 report suggests brands that commit to research and innovation now will have an economic advantage over competitors when it comes to winning future consumers, tapping into the “trillion-dollar opportunity” that the circular economy presents.

From source material composition to end-product creation, stand-out designers are leading the way when it comes to circularity and sustainable innovation. Long before their work on Active Urban for Heimtextil 2020, Dutch design collective envisions were invested in experimental design research. Alongside Belgian plastics recycling company ECO-oh!, they explored how designers and manufacturing industries can work together to develop new composite materials.

The collaboration resulted in the ECO-Oh! mat: “a fabric made of recycled plastic film reinforced with polyester fibres.” By rethinking how plastics are used, the resulting product has a look reminiscent of traditional terrazzo, with an updated palette for today. It’s this willingness to innovate which leads not only to great design, but also the competitive edge interior designers and manufacturers need now, and especially in the future.

Header photo: envisions x ECO-oh! recycled plastics in process. Photography by Ronald Smits.

Edda Simon

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