“The creation of something new is attained not through the intellect but by the play drive”, said analytical psychologist Carl Jung (1974-1961). According to the OECD Forum, over the next few years creativity and innovation will be the drivers of the economy, transform whole industries and promote integrative growth. Lego, the Danish foundation, is particularly involved in evaluating the benefits of significant play experience – treating play skills as a social factor, not just for children.
Are you already playing?
Play is fun, play encourages creativity and learning, play provides links. Up to their sixth birthday children play for about 15,000 hours. Play expands physical, mental and social skills. So why do we adults not play on a daily basis?
“Play enables us to investigate similar challenges in the real world, to practise them and try them out. Abilities such as problem solving, creativity, empathy, communication and teamwork all have their basis in play”, says the LEGO Foundation.
Playing around – play as a vocation
Lego is working in Denmark together with the Kolding Design School – in autumn 2018 they set up the world’s first M.A. course in “Play.” The university is collaborating with a number of brands, such as Ecco, Bang & Olufsen, Copenhagen Fur, Swarovski, and the play brand par excellence, LEGO. For its training in design the university focuses on three central subjects: Design for People, Design for Planet and Design for Play. The programme for play is unique. It is based on Scandinavian design, an international orientation and advanced research in the methodology of design and user-centric studies. It links some of the world’s best designers, researchers and knowledge brokers, creating a hub for play and design, which shows how research comes into play to achieve a practical effect. The students learn to use play as a motivating factor in design processes and to design for purposeful play experience.
Header photo: Lego House by Big Architects ©Heimtextil Trend Book