Heimtextil Blog

David Bowie stormed the international charts with his song ‘Life on Mars’, and in Vancouver, Canada, environmental activists founded the non-profit organisation Greenpeace. Two events in 1971, which was also an exciting year for the world of interiors, because this is when the first Heimtextil was launched in Frankfurt am Main. Rasch Textil were involved as exhibitors right from the beginning. Founded in 1957, they are renowned for their innovative wallpapers and decorative fabrics, in a diverse range of fascinating designs, colours and qualities.

Around half a century ago, the company already had their finger on the pulse. A prime example of this are the wonderful wallpapers and fabrics from the ‘Avan’Garde’ and ‘Maison’ collections. Loud orange, pink and purple tones make up the irresistible mix of colours and create a magnetic effect with a wow factor.

Wallpapers and curtains from the “Avan’Garde” collection.

Another feature is the fact that, in addition to high-quality textile wallpapers, the company already had decorative fabrics in their portfolio back in the day. They were perfectly combined and matched, so it was (and is) possible to put together complete room schemes. An ideal complement to the bold flash of colour are the white plastic chairs from Verner Panton. The creative Dane, unquestionably one of the most important design protagonists of the time, also created among other things the legendary Spiegel canteen, the spectacular artwork that the designer created for the Spiegel publishing house in 1969, and which can be admired today in the Museum für Kunst und Gewerbe, Hamburg. Panton’s creative ideas arose from that bold understanding of design which consciously pushed the boundaries of convention in a vibrant and ‘psychedelic’ way. Without a doubt, the wallpaper of the same name from Rasch Textil also represents an avant-garde new departure.

Typical of the time, but with a softer effect, is the ‘Maison’ range with unmistakable references to the flower power movement. This had its beginning in the middle and end of the Sixties and had an equally strong impact on the Seventies. The carefree attitude to life of the ‘Summer of Love’ movement took over the fashion world, finding its expression in widely fluttering maxi dresses and frayed jeans, embroidered with colourful flower motifs and peace symbols. While the unavoidable ‘Pril’ flowers decorated kitchen walls and refrigerators, cushions, fabric and wallpapers in the cheerful flower power look conquered living spaces and bedrooms. These were appropriately interpreted by Rasch Textil as early as 1966 as a cheerful and playful all-over decor. Needless to say, flower and nature designs in all colours on our trend and wish list are now creating imaginative landscapes once again.

Heike Gessulat

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