Heimtextil Blog

Swedish design, Swiss innovation, produced in Europe: Schlossberg and Dagsmejan launch a joint innovative sleepwear collection. The special feature: High-Tex fibres that are used to make nightgowns, sleep shirts and trousers.

The materials for the summer range, for example, are based on ‘Nattcool’, a natural fibre made from eucalyptus fibres which is, according to the company, eight times more breathable than cotton. Although smart materials have long since conquered the sport and outdoor segment, when it comes to sleep, people still tend to wear traditional garments.

In cooperation with long-standing Heimtextil exhibitor Schlossberg, an extraordinary limited edition collection has been created in which the brand’s characteristic hand-drawn designs have been combined with the fine natural fabrics developed by Dagsmejan to create a unique sleeping experience. Refreshing sea waves and water landscapes in blue-green shades allow their owners to drift into slumber in a gentle yet smart way.

Dagsmejan is a Swedish word that cannot easily be translated into English. It describes the last days of winter when the sun’s rays melt the snow and the first harbingers of spring are seen – a phase of upheaval in which nature awakens. It is precisely this feeling that the young start-up wants to convey with its innovative sleepwear collection.

Rita Breer

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