Heimtextil Blog

Colourfull and pleasantly crazy designs: Desigual’s Living Collection

Desigual is presenting its Living collection for the bedroom, bathroom and kitchen at Heimtextil 2013. Something that has long been an established viewing habit in the fashion sector is now conquering the nation’s homes. Expressive, colourful and bold is the approach also being taken by the Desigual designers to their home-textile creations. Mandala prints, big floral patterns or oversized paisleys are enjoying a revival. Some designs are reminiscent of looking through a kaleidoscope.

The Desigual range is broad and embraces three lines: Galactic (extremely colourful and different prints), Romantic (quiet and restrained motifs) and Lettering (appealing messages). “Desigual’s Living collection changes your home. And your life” is the company’s slogan for the new products. Launched in 1984 under the motto, ‘Desigual – it’s not the same’, the company is renowned for its unusual, vital designs. With the new motto – ‘la vida es chula!’ – Desigual recalls an inspiring slogan that, “always helped us to generate successful lines with a cheerfulness that was catching”, says marketing expert Isa Alegret quoting the company’s philosophy. Desigual Living is certainly destined to spread a really good mood throughout the home.

Desigual is exhibiting in Hall 11.0, Stand B46.

Kerstin Böhning

Kerstin Böhning

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