Innovations for healthy sleep and sustainable production went hand in hand in the range of products and services on offer from exhibitors in hall 11.0. For example, natural materials or Tencel, made of wood and cotton, combine both requirements: they meet the needs of sensitive skin and can be produced sustainably and discarded without harmful substances. The past Heimtextil showed an impressive wealth of ideas for environmentally conscious and natural sleeping comfort.
Hall 11.0 was all about ‘Smart Bedding’ and sleeping comfort. The aim is to be able to meet the wishes and requirements of the consumer in specific detail. By this, experts mean innovative textiles that are tailored to the needs of children’s skin, to especially sensitive skin and to that of people with care needs (Benevit van Clewe GmbH & Co. KG). Another example is the breathable Tencel-Lyocell fibre using Refibra technology and made from wood and recycled cotton (Lenzing AG). Everywhere in the bedding sector, natural materials such as cashmere, wool, linen, Tencel, bamboo and silk are becoming increasingly attractive, because of their specific qualities and their sustainability credentials, above all, when they are packaged in bags made from recycled filling materials as well (Toom Tekstiil AS). And the ‘smart pillow’ is also seen as a way of promoting a good night’s sleep; it has a sensor inside, which records movement, and can wake the sleeper via a smart, app-controlled alarm (ADVANSA Marketing GmbH). A ‘Blue Angel’ German eco label was awarded to the ‘E14 Greta-Decke’ duvet, where the entire manufacturing process respects both the environmental and social aspects of sustainability (billerbeck Betten-Union GmbH & Co. KG).
When it comes to sleep, it is not only sustainability issues and personal feelings of well-being that play a major role; there are even therapeutic effects that are important too. This is demonstrated by the success of the CURA OF SWEDEN brand, by the Swedish company, Fargust AB, who presented their therapeutic duvet at Heimtextil: “We’ve had a very, very good show,” said owner Johan Andersson with some pleasure. “It even outstripped our expectations for the show. We had visitors on our stand who came from all over the place – both interested in our brand and, also, interested in co-branding. After Heimtextil, we are looking to extend our sales channels across the EU and to other continents. We were able to create the basis for this at Heimtextil.”
Sleep! The Future Forum
In the Foyer to Hall 11.0, an in-depth programme of lectures was held for the second time. In ‘Sleep! The Future Forum’, specialist bedding retailers and those with an interest in the hospitality business were able to get information from industry and the world of science and research about the latest findings and current market trends. Numerous established experts on sleep contributed to the thematic lectures relating to the digital world, sport, hospitality, sustainability and interior design. They included academics like neuroscientist Dr. Christian Benedict from Sweden and Professor Ingo Fietze, an expert on sleep from the Charité University Hospital in Berlin, as well as professional sports personalities and sleep coach Nick Littlehales.
The experts also discussed the challenges that face manufacturers, if they wish both to act and to produce goods sustainably. The panel discussion entitled ‘Securing the future of the next generations – sustainable strategies for manufacturers and retailers’ was one of the highlights of the programme. It referred to examples of good practice at Lenzing AG, Vossen GmbH & Co. KG and IKEA and presented, to an interested specialist audience, a new state-based textile quality mark – the ‘Grüner Knopf’ (‘Green Button’), as well as the United Nations’ global sustainability objectives.
Header photo: HANSKRUCHEN GmbH