Sourcing the Right Home Textile at Heimtextil

In today’s market, sourcing is anything but simple. Rising costs have led to revamped buying strategies and brands are looking to up and coming countries to produce high-quality home textiles that still make margin.

At this year’s edition of Heimtextil in Frankfurt taking place from Jan. 12-15, sourcing options for home textiles will be a key offering at the fair. From textile companies producing home goods, to buying houses that can help you do your bidding, to exhibitors from countries rising in relevance as places to produce product, opportunities will abound.

In the last few years, Ethiopia in particular has become increasingly prevalent as a textile sourcing locale as labor costs increase in other countries, and with the United States’ renewal of the African Growth and Opportunity Act (AGOA) last year, which affords certain African nations duty free trade privileges, international brands like PVH and H&M are paying greater attention to the country. Ethiopia is also gaining traction as a significant player in home textiles manufacturing.

For the first time this year, four Ethiopian companies will exhibit their high-quality home goods at Heimtextil, including Almeda Textiles, Kombolcha Textile Share Company, MNS Manufacturing PLC and Bahir Dar Textile.

“Ethiopia offers long-term development of the textile industry at a time when other nations fail to keep competitiveness and to maintain social compliance principles”, says Yared Birhane, CEO of Bahir Dar Textile.

Among the many reasons to source home textiles in Ethiopia, according to Llenay Ferretti, CEO of Bhavana World Project, which specializes in trade development and skills training in emerging markets and has worked with companies in Ethiopia, is the vast supply of local, Ethiopian-grown cotton. Ethiopia’s unmatched handloom-weaving is yet another reason buyers are paying attention to the country’s home wares.

Furthermore, the benefit of AGOA with the U.S., plus Ethiopia’s duty free and quota free market access to the EU under the Everything but Arms initiative, and to certain African nations as part of the Common Market for Easter and Southern Africa (COMESA), will be chief among the reasons buyers should start looking to Ethiopia for their sourcing needs.

Source: Tara Donaldson / Sourcing Journal

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