Heimtextil Blog der Messe Frankfurt
96 hours of non-stop wallpapering at Heimtextil 2018

For 4 days and 4 nights, the wallpaper roller will ply its way across a surface of room height and 100 metres long. At its stand in Hall 5.1, the Association of the German Wallpaper Industry (Verband der Deutschen Tapetenindustrie e.V. – VDT) will seek to demonstrate, with its spectacular promotion, just how easy it is to apply and remove modern fleece wallpapers. With the joint manpower of representatives of the manufacturers, visitors and celebrities, all is set to secure a successful entry in the ‘Guinness Book of Records’.

After five years away, the VDT is returning to Heimtextil with its own stand and is planning to set up a world record for non-stop wallpapering. There will be a huge demonstration area with wallpaper being constantly applied for the entire duration of the show. Trade visitors, journalists and manufacturers are all welcome to have a go with paste and brush; for everyone can hang wallpaper if they try.

There is to be a 100-metre-long wall at the VDT’s stand in Hall 5.1, which will change its appearance constantly as, time and again, new wallpaper is applied and reapplied. Wallpaper-sector royalty will be there and join forces in this energetic enterprise: CEOs and managing directors of major German wallpaper manufacturers, who have already been involved in the planning, will be there in person to help hang the paper on the wall. Wallpaper designers will be wallpapering with their own collections, alongside bloggers who will be pasting, rolling and reporting.

Launch with celebrity expert from the German broadcaster RTL
Right from the outset, the wallpapering world record attempt will receive celebrity support. On the day before the show, Resi Colter, the famous RTL presenter from the TV programme ‘Zuhause im Glück’ (Literally: ‘At home in happiness’) will already have pasted the first sheet on the VDT’s demonstration wall. And another renovation expert has announced that she will be appearing on the opening day: Germany’s current ‘Miss DIY’, Kerstin Weiser, will be there from 4 o’clock to lend a hand to the world record team. In the evening, it will be the turn of the guests of the “Frankfurter Stöffche” get‑together to get rid of a little energy on the world-record wall.

Miss DIY will also be there at 4 p.m. on the following day, the Wednesday of the show, to give advice to wallpaper fans. She will demonstrate, in a workshop, just how easy it is to hang wallpaper. Things get even more colourful with the ‘Mouse’, made famous by the German children’s TV series, and the dedicated collection by P+S International. Daily workshops, conducted by specialist trainers and technical experts complete the programme. The event will be brought to a close by the national painting team of the German Association for Paint, Design and the Protection of Buildings (Bundesverband Farbe Gestaltung und Bautenschutz) who will hang the last sheet and – hopefully – secure the world record.

The world record attempt is a joint promotion by the VDT (Association of the German Wallpaper Industry) and German wallpaper manufacturers A.S. Création, Brandenburger Tapeten Schwedt, Caspar, Erismann & Cie., Hohenberger Tapetenmanufaktur, Marburger Tapetenfabrik, Pickhardt + Siebert, Tapetenfabrik Gebr. Rasch and Rasch Textil.

Stefan Jakob

Stefan Jakob

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