Carpets are becoming personal: the Copa buying cooperative has recently initiated the “TEPPICH & DU” (Carpets and You) image campaign, in collaboration with industry and the retail trade. The aim is to bring the advantages of fitted carpets more positively to the attention of the wholesale, designers and consumers. And the advantages are quite numerous.
“Fitted carpets are healthy, make our rooms more beautiful and create an atmosphere of pure relaxation,” says Manfred Birkenstock, CEO at Copa eG. They can be used for homes and offices, and are also considered to be durable and sure-footed.
At Heimtextil trade visitors can find out about the campaign for the first time in person. A stand in the Foyer of Hall 4.1 will be offering advertising material as well as contact with the sector. For those of you who cannot wait: The website www.teppich-und-du.eu (only in German) has some additional information about the advantages of products, surfaces and types of fibre, as well as some inspiring room design.