Textile sounds, trends and fragrances
Anne Marie Commandeur from Stijlinstituut Amsterdam is the creative mind behind the Heimtexil-Theme-Park. A few weeks before the trade fair she has already given us some insights on current and future trends – of wallpaper as a medium and fragrant fabrics…
Ms Commandeur, what are the dominant textile trends in the hotel sector?
Today, hotels are called on more than ever before to offer guests new experiences and new wellness concepts. Some chains are already offering massage therapies, vitamin C showers and ultra-modern air cleaners. However, textiles are also important. They can, for example, help create a relaxing atmosphere and feature surfaces distinguished by better haptic and acoustic qualities. Towels and bed linen give off homely scents. In the spa sector, too, more and more hotel designers are cooperating with lighting and textile companies. The result is, for example, luminous ceilings that have a soothing effect on guests. We have also noticed a growing interest in hotel concepts that satisfy guests’ demands for entertainment. This is particularly interesting because textiles can play a vital role in this connection.
Which colours worlds and patterns can we anticipate in the case of wall coverings, carpeting & co?
Together with the Heimtextil Trendtable, we have identified four trend themes with special colour worlds for next year. Thus, the Sensory Trend uses soft colours, as well as shades with a somewhat clinical and cool impact. In the case of the Mixology Trend, the leading role is played by high-contrast dynamism – together with brilliant light colours, black and white and neutral tones. Moreover, cultures of all kinds clash and, for example, rave or African ethnic designs are used to decorate textiles. By contrast, the colours of the Discovery Trend are dark, almost black, and modified by structures that make the textiles appear even heavier and dense. They are combined with ebullient, bright and slightly iridescent shades of silver. The Memory Tend is picturesque and romantic: it is characterised by rich tones, stylised floral still motifs and 17th century botanical drawings.
Textiles in combination with digital technologies play a major role at Heimtextil 2015. What is happening in this segment?
Research and development in the field of intelligent textiles are making rapid advances. There are numerous possibilities, especially in the context of wearable computing for medical and sport applications, as well as for interiors, e.g., for releasing fragrances, the integration of interior lighting systems and the creation of sound landscapes – all are possible with textile backing materials. Textiles are becoming media, that’s our motto.
According to ‘Experience’, the new Heimtextil Trend Book (available at www.heimtextil.de), designers are increasingly gaining inspiration from the wellness and beauty industry. What exactly does this mean?
There is a growing interest in healthy and holistic concepts. More and more guests are looking for places where they can reinforce their feeling of physical and mental well-being. Hoteliers can learn a lot from the beauty sector, and from the progress made in the bath and shower world. They can learn, for example, more about rituals, treatments and massages from the Oriental / Asian region and cooperate with companies from the cosmetics industry. Hoteliers should certainly give greater consideration to the significance of fragrances and light.
In what direction do you think will textiles develop in the next years?
Textiles will develop according to its changing context. Where a demand for collecting, heritage, and cultural iconic environments is demanded, textile will be able to match this need. Where high tech interactive ambient atmospheres are needed, textiles will be there to enable. The interest in textiles is growing fast. Because of its versatility, lightweight and flexible aspects and its ability to solve complex environmental challenges that touch on scarce resources, efficient engineering and leaner logistics.
Finally, tell us what your favourite design hotel is?
I am a very functional business traveller, hopping around driven by rational decisions according to location, timing, budget, etc. Most design hotels I learn of via screen. There is so much happening in this area, together with retail, one of the most inspiring topics at this moment in design I think. Actually I don’t want to choose. There is this dazzling revolution going on that brings us wonderful new concepts by the week. My personal favourite traveling lodge is our De Waard tent, made in Holland and named Albatros, housing my family of 6 for 20 years now during the summer holidays.