Textiles in Hotel Design
Deciding and selecting
Today, in Part 2 of our analysis, we shall take a look at who decides on textile furnishings and where the decision makers get their information – at trade fairs, in the trade, or online. The attention of the trade and of manufacturers is usually directed mainly towards the proprietors of hotels and the managers in charge of purchasing. But it is housekeepers above all who have a significant share in deciding on textile furnishings. External consultants, such as architects and interior decorators, are more important for country hotels than for city hotels. Local availability and individual advice play a greater role here. The results in detail.
On average two different people or departments decide on the selection of textile furnishings in a hotel. By far the most often it is the purchasing department (72 percent of cases) and housekeeper (51 percent). In the city no less than 92 percent of buyers and 85 percent of housekeepers decide which textiles are to beautify the rooms. Similarly high scores are found among the hotel chains. In the many owner-managed hotels, along with a specialist purchasing department, the proprietor (or lessee) is a usual joint decision maker, at 67 percent. In the country no less than 85 percent of proprietors and managing directors decide on textile furnishings. It is comparatively seldom (< 10 percent) that external experts such as architects or interior decorators are involved in the concrete decision. This figure rises, however, when it comes to country and individual hotels.
Sources of information and inspiration
Trade fairs and congresses are the sources used most frequently, not just to find information but to gain inspiration, too. 43 percent greatly value researching the latest trends and products “live” and in person. Direct information via classical catalogues is used by 40 percent of those surveyed, and thus still significantly more frequently than internet searches on manufacturers’ websites (32 percent) or blogs and online communities (27 percent). Once again, however, significant differences can be seen in the pattern of use by city and country hotels. Thus country hotels are glad to follow the example of their competitors (22 percent) or to ask an interior decorator (31 percent) or architect (28 percent). City hoteliers, by contrast, tend to visit trade fairs (47 percent), pick up a catalogue (48 percent) and follow the reviews in the relevant online communities (32 percent).
But people do not just enjoy visiting trade fairs; they are also perceived as important. 49 percent of all city hotels speak in our survey of major importance.