The latest wallpapers are characterised by nature, vintage and prominent testimonials

Anything goes – but it mustn’t be boring, is the motto of the latest wallpapers. Pure nature, metal-chic or vintage style are the themes that characterise the latest collections. One of the biggest trends is colours, patterns and structures inspired by the world of nature. We have taken a closer look at the trends that are coming to light in our exhibitors’ products in Hall 3.1.

Antelope skin and ostrich feathers, crocodile leather and snakeskin, wood grain and marble are imitated with deceptive realism and lend walls a unique character and polyglot flair. Gladly in light shades like sand, grey, beige and greige. A particular highlight are feather patterns that have been borrowed from the world of fashion. They decorate not only T-shirts and cushions, but now also wallpapers, for instance from Rasch. Floral patterns are frequently minimalist and abstracted in two tones, as at A.S.Création.

A cool counterpoint to this is a refined metallic sheen. Platinum, silver, gold, bronze and copper bring a touch of glamour to walls, for instance at Arte, P+S International and Zimmer + Rohde. Vintage style maintains its en vogue status. This can go in the direction of industrial design, with raw stone walls, flaking plaster, concrete and rusty looks. Then again, it may display laid-back Boho charm or lead us into the faded glory of historical palazzi, as at Sirpi. And where would we stand without the reinterpretation of ornamental and graphic elements, as in the patterns by Brewster.

Brand ambassador for wallpapers: quite a number of celebrities lend wallpapers their personal signature. For example, Barbara Becker for Rasch wallpapers, Luigi Colani and Harald Glööckler for Marburg wallpapers or Dieter Bohlen for P+S International. Testimonial-collections are in demand, because they give consumers certainty when buying and bring them closer to their idols. A new name at Heimtextil is Guido Maria Kretschmer. The German fashion designer and TV star designs wallpapers for P+S International, which will be seen for the first time at Heimtextil 2016.

For those who revel in luxury fashion by Armani or Versace, the sporty styling of Esprit or the playful note of Oilily, they can now dress their homes in the same way. Increasing numbers of international fashion brands are creating their own interior concepts and matching wallpaper collections – and there is no end to it in sight. The brand manufacturers reinforce their brand presence, generate greater awareness and consumers trust in the (style) competence of well-known brands.

3D textures and boundless creative variety – technology rules this domain. Modern machines enable the creation of finest filigree reliefs with a three-dimensional effect. The flexibility and almost infinite creative opportunities offered by digital printing make it an interesting segment with growth rates in double figures.

Claudia Weidt

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