Heimtextil Blog

Insights, strategies and news from the lifestyle sector are the trendsetting themes of the ‘Pioneers of Lifestyle’ conference in Messe Frankfurt’s Forum. On the day after the Tendence consumer goods fair, the event will provide representatives from start-ups, brand manufacturers, and retailers, as well as all those who are interested, with the opportunity to exchange views on their impressions of the fair and the latest trends – in the ‘Pioneers Park’, at start-up pitches, in workshops, and at networking sessions after exciting keynote speeches.

Following its successful première in 2018, the ‘Pioneers of Lifestyle’ conference on Tuesday 2nd July 2019  – abbreviated to POL – will bring the sector together for an inspiring exchange of ideas in Messe Frankfurt’s Forum. In the ‘Pioneers Park’, exhibitors will present their latest technologies and gadgets; at the ‘Start-up Pitch’, ground-breaking ideas will vie for attention. The POL conference will bring well-known speakers to Frankfurt, from Germany and abroad, for lectures and workshops on best practice models in the lifestyle industry.

This year, a string of inspiring speakers awaits the participants. These include Gerbrand van Nijendaal, owner of the interior design shop, Groen+Akker, as well as founder and co-owner of showUP, a young  and creative consumer goods fair in Amsterdam. In his talk, ‘The future of lifestyle shopping’, he will deliver valuable insights into customers’ buying interests and demands, particularly in terms of the textile furnishing sector.

Wie eine effiziente Kundenansprache durch digitale Werbe-Strategien funktioniert, erklärt Alexander Graf von Kassenzone.de und der Spryker Systems GmbH, bekannt als Autor zahlreicher Fachbeiträge und -bücher zur Strategie digitaler Geschäftsmodelle. Emine Heuter, Leiterin Marketing & PR beim Hamburger Concept Store Frau Hansen, spricht über ihre beiden Leidenschaften Social & Mobile in der Vermarktung von Produkten für den Interieur Lifestyle. Beim abendlichen Showdown wird als Stargast Designer Guido Maria Kretschmer auf der Bühne stehen.

Alexander Graf from Kassenzone.de and Spryker Systems GmbH will explain how efficient customer communications work with digital advertising strategies. He is well known as the author of numerous specialist articles and books about the strategy of digital business models. Emine Heuter, Head of Marketing & PR for the Frau Hansen concept store in Hamburg will talk about her two passions, Social & Mobile, in marketing products for interiors and lifestyle. At the evening finale, designer Guido Maria Kretschmer will take his place as star guest on the stage.

If this catches your interest, you can secure your ticket at special rates! Simply follow the POL ticket link and enter the password ‘MesseFrankfurt’. We hope you will gain many new insights and have promising encounters at the ‘Pioneers of Lifestyle’ conference.

Stefan Jakob

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