Heimtextil Blog der Messe Frankfurt
A success story from India

“I left India to come to Germany for the first time in 1992, with five rugs in my bag, for an exhibition stand of six square metres,” recounts Aditya Gupta, founder of The Rug Republic. And you get a sense that a lot has happened between then and now; this Indian company, which supplies rugs, pouffes and cushions has developed into one of the major partners in the field of home textiles worldwide. Their products are sold to over 700 trading customers in 85 countries. Aditya makes no secret of his success. On the contrary; he publicises it to his customers in writing and shares the valuable experience that has made him a market leader in his field.

The Rug Republic is one of the few companies in the sector, which can ‘afford’ a comprehensive catalogue with all the details and prices, as well as maintaining enormous stocks. Goods, therefore, arrive at the customer’s a maximum of three weeks from receipt of the order. “Normally this takes up to three months,” explains Aditya. He is extremely close to his customers, because he listens and nurtures a select network of the most important players in the sector. “We take the feedback from these experts and implement it immediately in our products. This leads to our having a distinct edge over our competitors and enables us to continually improve our business model,” continues Aditya.

It is also part of the company’s concept that all partners get high-quality marketing material which is available to them free of charge. The team around Aditya Gupta consistently aims to make life easy for their business partners. This includes The Rug Republic’s not insisting on any minimum quantities in an order – just on a minimum value of the goods ordered. Together with the rapid delivery times this is a significant benefit for the specialist and retail trade. The collection in the current catalogue covers seven broad ranges, and they open up a whole variety of colours and shapes for rugs and cushions, small stools and pouffes – many of which, of course, involve recycling and organically produced raw materials; not just a ‘republic’ then, but a whole world on its own!


You can find out more in person from Aditya Gupta in Hall 5.1, Stand C 10.

Kerstin Böhning

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