With the overarching theme “Nothing New, Everything New”, Heimtextil launches the motto of the trend season 21/22 and provides an outlook on the design topics for the international trade fair for home and contract textiles.
Together with the Heimtextil Trend Council, the management established a trend forecast for the coming season and presented it live via an online conference on 1 September 2020 from Frankfurt am Main. Trend Council members Anja Bisgaard Gaede from SPOTT trends & business, Anne Marie Commandeur from stiljinstituut amsterdam and Kate Franklin and Caroline Till from London studio FranklinTill shared their insights into the future of the industry and created a vision for the trend theme “Nothing New, Everything New”. The subsequent design topics are already brought to life in the trend book, which is available now. In terms of trends, this season’s highlight is the comprehensive presentation offering during Heimtextil in Hall 3.0. For the first time in Heimtextil’s history, SPOTT trends & business from Denmark directs all trend activities.
“Nothing New, Everything New”
For many years, the lifestyle industry has asked “what is new this season?”. Newness and cultural erosion are core drivers of lifestyle products, and the foundation of this began in the 20th century when shopping shifted from necessity-driven to pleasure-driven, and consumer products were no longer made to last a lifetime. Now is the time for a new perception of new itself, as both consumers and the industry are beginning to change existing systems and ways of working in different ways. Welcome to “Nothing New, Everything New”.
Crisis as a driver of innovation
The first two decades of this millennium brought several challenges for industry and trade – above all, the current coronavirus pandemic. But crises are also drivers of innovations. In the textile industry, digitalisation and sustainability are currently omnipresent innovation topics. The coronavirus pandemic ensures that both topics are becoming even more important in the home textile industry. Heimtextil Trends 21/22 provide an overview of the status quo of those developments. In addition, visitors of the Trend Space can look forward to a presentation of the new colours, materials and designs. Four areas showcase the collective trends: “Repurpose”, “Rewild”, “Reinforce” and “Revive”.
New materials on a sustainable basis
After its premiere in January 2020, the Future Material Library returns to Heimtextil in 2021, with FranklinTill presenting a new curated collection of exciting material innovations from around the world. The Future Materials Library celebrates experimental approaches, new materials and revolutionary thinkers who are creating a blueprint for a new model of production.
Sustainably designed Trend Space
Designed by Danish space design studio MODUS A/S together with SPOTT trends & business, the 2021 Trend Space embodies the overarching theme with its commitment to the Heimtextil Material Manifesto in repurposing materials during build. The task is to produce as little waste as possible, to use recyclable materials and thus keep the ecological footprint as low as possible.