Trend Table 2012: Design must improve people’s live!
Every year in March, design teams from all over the world get together for the Heimtextil Trend Table (as reported earlier). This year, the lead is with the “stijlinstituut amsterdam” head of which is Anne Marie Commandeur. We asked her to tell as about the trend table 2012 and the visions for 2013. Here is what Anne Marie said: “For this year’s Heimtextil Trend Table there where some new members which was a wonderful opportunity to bind in the input of the very interesting region ‘South America’. The rich experiences, inspirations and expertise of the various members is of tremendous value. In a way you would like to give the Heimtextil audiences the opportunity to get a grasp of the depth and intensity of all thoughts we were sharing. The spirit is absolutely open and everyone very much willing to share. This is also exemplary of how any working process should proceed to come to valuable insights and food for future innovations. It is all about connecting and sharing.
It is clear that there is a general awareness that we should think of solutions to improve people’s lives. Not just to try to sell newer to just end up with more. In each and every presentation the willingness to come to a considerate design approach was very clear. There where lots of interesting design projects shared, that add value to consumers lives, fighting poverty, improving living environments and protecting the environment. Also there was a clear interest in more manifest design projects. As a reaction on the hectic and disturbing times some regions live through. Then, there is a continuous interest in cultural heritage, nature, crafts as well as technical innovations. But also in beauty and surprise. Never seen before and uniqueness, a harder then ever to reach status but also a lovely challenge to go for when you think of driving innovation.
We all confirmed the importance of positive spirit: playful and entertaining. At the same time we realised that all should be developed in a considerate way, aware of it’s impact on human life, the environment, the economy and well being of the regions where all is produced.
We decided on 4 chapters that all concentrate around strong characters and their living environments. The human factor in design is of growing importance and instead of first thinking of the product, the surface of things and the shape of concepts we agreed that we should concentrate on personalities. Their situation, identity, needs, wishes, tastes, aspirations, inspirations etc. And to relate these to the textile design in their living environment. For private homes as well as working or hospitality environments.”