How has the pandemic changed the way we live? This important question was tackled recently in a digital workshop by the Heimtextil Trend Council. The international trend experts set themselves the task of verifying the dominant design themes for the 2022/23 season. With this meeting, Heimtextil began planning the trends for the next edition of the fair in Frankfurt am Main from 11 to 14 January 2022.
“Even after the lean period, Heimtextil Trends will be at the heart of our fair and act as a central point for everyone looking for inspiration and wanting to update themselves on progressive design and the hottest furnishing themes of the coming season. Over three decades, the trends have become the international flagship and USP of Heimtextil. It is also a top priority in the planning of the upcoming Heimtextil“, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.
The Heimtextil Trend Council discussed the latest design developments at its regular meeting at the end of March. Due to the pandemic, the workshop took the form of two online conferences. As many times in the past, the Trend Council comprised the three internationally renowned agencies, SPOTT Trends & Business (Denmark), Studio FranklinTill (UK) and Stijlinstituut Amsterdam (the Netherlands). Once again, Anja Bisgaard Gaede and her team from SPOTT Trends & Business is leading the project and will thus give the Heimtextil Trends for 2022/23 a Scandinavian flavour. In addition to preparing the content, the work of the Danish team includes the concept of the trend presentation during the fair in January. Every year, the meeting of the Heimtextil Trend Council in the spring marks the beginning of the preparatory work on the following year’s trade fair in January. At the same time, the trend experts offer an initial preview of the direction expected to be taken by interior-furnishing design in the coming season. In this way, the trend experts and the Heimtextil management lay the foundation for the global trend statement.
Heimtextil Trends: a guide for the international sector
The Heimtextil Trends remain a keystone of the overall Heimtextil concept and provide important content for all target groups within the worldwide sector. In this connection, Heimtextil remains true to its goals of spotlighting defining design developments within the framework of the larger context of lifestyle trends, as well as illuminating the product world of the Heimtextil exhibitors and identifying trends in the sector. Particular emphasis in this respect is given to sustainable aspects along the entire value chain. Thus, the ‘Future Materials Library’ will be further developed and enriched with new, sustainable materials and topics. In the ‘Future Materials Library’, which is curated by London’s Studio FranklinTill, Heimtextil presents a selection of innovative materials from all over the world.
How is the pandemic changing our furnishings?
One of the focal points of the coming season will be how the pandemic has changed our life and, therefore, the way we furnish our homes. In this connection, particular emphasis will be given to the mega-theme of ‘new work’, which will be viewed with new facets. “The Heimtextil Trend Council have looked into the future trends from the longing for new and inspirational design trends over navigating new ways of communicating to continue our imperative track of sustainability through everything we do. In addition to that looking into the scope of hybrid work in the future and focus on safety and protection in a Heimtextil context. All in all a Heimtextil trend concept 22/23 in tune with the spirit of the future and viable interior business“ said Anja Bisgaard Gaede, founder and CEO of SPOTT Trends & Business. The Heimtextil management and members of the Trend Council will offer initial insights into the trend themes of the 2022/23 season and provide further information about future design developments at the digital Trend Preview in September.