Heimtextil Blog der Messe Frankfurt

Johannes Schulte, director Vorwerk Teppichwerke

Vorwerk has announced its come-back at Heimtextil. With a both of c. 100 square meters the German comany presents its new carpet creations. We have spoken with Vorwerk director Jahannes Schulte…

What are you expecting from Heimtextil 2012?

In the area surrounding our stand in Hall 3 and in the immediate vicinity of the high-grade furniture and decorative fabric suppliers, we are expecting a large number of visitors and, of course, a high level of interest in our new products. Heimtextil 2012 is the main event for us, which we have chosen as the best platform to launch our new products.

What new products are you showing at Heimtextil 2012?

We are presenting our new carpet creations exclusively at Heimtextil. One is ‘Scale Living’, the first collection of free-form tiles for the home with three fascinating tile shapes that can be laid in any number and arrangement to form individual carpets. And then we will be showing ‘Cover’ and ‘Frame’, two new qualities from our ‘Selected Rugs’ collection. ‘Cover’ and ‘Frame’ are distinguished by a sophisticated mix of materials and an exciting and extensive spectrum of colours and atmospheres.

What are your targets for your presentation at the fair?

We primarily want to reach interior decorators and this was the reason we decided to make a presentation at Heimtextil. And it is also the reason we opted to become a Platinum Partner for the ‘Heimtextil Insider’ programme for visitors. Thus, we can offer furnishing experts and interior decorators an even better service at the fair. And VIP interior decorators can look forward to a small surprise at our exhibition stand.

Stefan Jakob

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