Heimtextil Blog der Messe Frankfurt
Centa-Star develops a successful shop concept

How can retail sales be further improved against the backdrop of declining purchases in retail stores? Centa-Star has looked into this question intensively and developed an individual shop concept that has been implemented 121 times so far – 18 times alone in 2018. The concepts include the premium concept which, after the Breuninger in Stuttgart and the KaDeWe in Berlin, is now attracting attention in the Alsterhaus in Hamburg. In the medium term, five shops of this kind are expected to fly the flag in Germany.

The shop concept is also developing very well beyond the prime retail spots – in furniture retail, for example – most recently at Hardeck in Bramsche, Möbel Wallach in Celle and Möbel Wanninger in Straubing. But what accounts for the strategy’s success? Clearly structured and flexible modular furniture, visual merchandising, and an elegant look are quite clear success factors in the shops which contribute to Centa-Star’s ‘point of emotion’ approach. Director Thomas Müller also attests to this: “The three building blocks for our successful shop concept are our fast delivery times, very well trained shop assistants, and our strategy of transforming the point of sale into the ‘point of emotion’.”

Prime retail location in the Alsterhaus in Hamburg, with clear organisation and an attractive product display.

The concept is paying off for Centa-Star: the anniversary year to celebrate their 50 years is the most successful in their history.

At Heimtextil, Centa-Star’s presentation will be one of the highlights in the new ‘Smart Bedding’ segment in Hall 11.0. Germany’s market leader for the finest bedding will be showcasing its new products for 2019 on stand C11.

Photos ©Centa-Star

Sandra Kreß

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